Brows that look like yours
Natural permanent brows, lips and lash line by DIDU, 8 years and 6 studios in Europe. Now opening in San Francisco: join the founding list free and lock in a founding price.
Join the founding list8 years6 studios24.6k on InstagramTouch-up included
Why women choose DIDU
Nobody will guess
We map the shape to your face and keep the color soft. The goal is brows that look naturally yours, not “done”. “Wait, are those your real brows?” is the question our clients hear most.
Heals clean
We choose pigments that soften over time without the blue, grey or purple cast old tattoos are known for. After healing, brows settle about 30 to 40% lighter than on day one. That’s the plan, not a surprise.
Comfortable from start to finish
Numbing throughout, and your artist shows you how it works before the first stroke. Many of our clients doze off in the chair.
Twenty minutes back every morning
No pencil, no liner, no redrawing after the gym. It holds through rain, swimming and long days, and lasts one to two years.
Join the founding listReal clients, real results
Brows, mapped to your face
Powder, hair-stroke or combo, chosen for your skin and your features. Never one template for everyone. Soft color, real-looking shape.
Real client, DIDU Minsk studio. Left: before. Right: after.
Founding client
For the first 50 people who join the San Francisco list.
Your founding price is locked in today. You get a free photo consultation with a DIDU artist, first pick of dates when San Francisco opens, and the touch-up at 6 to 8 weeks included. Joining is free and doesn’t commit you to anything.
$450brows or lips
Lock in founding priceFix old brows
For brows that turned blue, grey or uneven.
Send a photo. A DIDU artist will tell you honestly what can be covered, what needs lightening first, and what it will cost. Free, no obligation.
Freephoto consult
Send my photoHow the launch works
We open San Francisco by list, not by guesswork. When enough people join, we announce dates and the location to the list first, and founding clients choose their slot before anyone else.
Today
This week
When San Francisco opens
6 to 8 weeks later
Healed, not fresh out of the chair
Fresh work always looks sharp. What matters is how it looks a month and a year later. These are healed results from our Minsk studio. Tap the photo to see the next one.
Healed brows and lips · DIDU Minsk
What clients say in Minsk
Instagram comments and a video review, translated from Russian. San Francisco reviews will appear here after the first sessions.
Such beauty, so harmonious.
Client, Instagram comment
So natural and beautiful.
Client, Instagram comment
It didn’t hurt, the hair strokes look real, and we did everything we planned.
Client, video review
A wonderful artist and a wonderful person!
Client, Instagram comment
A studio network, not a solo artist
DIDU started in Minsk eight years ago and grew into six permanent makeup studios across Belarus, with its own training program for artists. Founder: Marina Diduk.
Every artist works to one standard: shape mapped to the face, soft color, pigments that heal clean, and healed photos as proof. San Francisco is our first city in the United States.
Minsk · Vitebsk · Brest · Gomel · Grodno · Mogilev · San Francisco, opening
Questions, answered
Where: San Francisco, location announced to the list first
Who: DIDU, 8 years and 6 studios in Europe
Cost to join: free, no payment
Is DIDU already open in San Francisco?
Not yet. We’re opening by founding list: when enough people join, we announce dates and the location to the list first. The photos on this page are real clients of our studios in Belarus.
Does it hurt?
We use numbing throughout. Most clients describe it as mild discomfort; many fall asleep in the chair.
How long does it last?
Brows and lips usually last one to two years, softening gradually. After healing, brows look about 30 to 40% lighter than on day one.
What is healing like?
About a week of light flaking; avoid sauna, pools and scrubbing the area. The touch-up at 6 to 8 weeks perfects shape and color and is included in your price.
Can you fix my old permanent makeup?
Often, yes. Send a photo and we’ll tell you honestly whether it can be covered, needs lightening first, or is better left alone.
Who shouldn’t get permanent makeup?
Pregnancy and breastfeeding, active skin conditions in the area, recent fillers or Botox nearby and some medications. We go through this at your consultation.
Is it safe and licensed?
Yes. Every artist who works with DIDU in San Francisco will be registered with the San Francisco Department of Public Health under California’s Safe Body Art Act and will work in a permitted studio. Single-use needles and a sterile setup, every time.
Join the founding list
It takes a minute and costs nothing. Here is what you get:
- Founding price: $450 brows or lips, $800 both
- Touch-up at 6 to 8 weeks included
- Free photo consultation with a DIDU artist
- First pick of dates when we open
Brows that look like yours, every morning, for the next two years. It starts with your name on the list.
Join the founding list